Media

Agenda-Setting:
"The media doesn't tell us what to think, but what to think about."

"A theory closely related to agenda-setting is media priming. Iyengar et. al. (1982) developed the media priming hypothesis in the process of conducting experiments on agenda-setting as a way to explain how views on public issues can have real-world political consequences, including the processes guiding the formation and expression views.[1] The media priming hypothesis “suggests that the news media influence the standards by which political figures or public policies are judged by calling attention to some matters and ignoring others.”[2] As a result, “media alter the standards by which [public] policies or candidates for office are evaluated.”[3]"

 

[1] Kosicki, “Media Priming Effect,” 63.

[2] Ibid., 64.

[3] Ibid., 69.

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