Classical conditioning was demonstrated by Pavlov in dogs. Watson sought to do the same with babies in the early 1920s by creating a fear response in furry animals through the association with a loud clanging noise.
More here and here
There has been much controversy over the ethics of this study and, if my memory serves correctly - which it may not, Watson later came back and stated that he was able to de-condition the fear response he created but to my knowledge there was no evidence to support that he did.
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